Web Design
Web Site Development
We want to help take out some of the mystery out of how we price your web site. The four area’s that we breakdown in our cost are copy (content), structure (coding), creative, and ecommerce (security & payment clearing).
In each proposal we will breakdown these cost for you. For the most part web sites are designed and developed from scratch with your company in mind. There are templates that are available on the cheap but this doesn’t get your message into the site nor does it take into account those features that are important to you. Inevitably you pay the same or more for something that doesn’t reflect you or your business.
When you, or your customers, first look at your site you want it to reflect your business.
Copy
Key Copy Points
What do we need to tell our target audience? As we put your message in front of your customers, we need to be clear and concise with what we say. Far too often companies load up the site with everything they can which can sometimes cloud the message and lose focus on what you want the customer to do.
Proof Points
Why should our target audience believe us? How do we establish our credibility with someone who might never have interacted with us before? Are we award winning in what we do? Do we have testimonials that we can share? How long have we been in business? We want to clear this hurdle quickly so we can get our message and call to action in front of our customer.
Tone
In what manner should we speak to our target audience? That is, should we use technical language; marketing hype; standard, straight forward English; or a combination of these tones? Often overlooked, not getting the tone right can lead to your site being hard to read or follow
Structure
Information Buckets
What information categories must we provide to meet our objectives? How do we want to organize our information into these categories? Do our information buckets require regular updates?
Navigation
How do we want customers to navigate within our Web site? What search and browse mechanisms should we offer? Is there a need to have a particular message accessible from one click anywhere in the site?
Site Map
What are the interrelationships among the pieces of information that we provide on the Web site? This overall structure allows us to present your site in a manner that is consistent with presenting the message without having to search for a long time. An intuitive site will generate leads.
Additional Functionality
What features should we provide on the site to make is easy for our customers to do business with us (for example, shopping cart and payment options)? Do we want a send-2-friend feature that allows a potential customer to find your site by an on-line referral from someone who was on your site? There are many additional kinds of features that may fit your strategy.
The “Contact Us” page needs to gather information and send. We don’t want to post the email address and thus avoid any unwanted spam mail.
Creative
First Impression
The old adage is absolutely true. You only have one chance to make a first impression. What do you want that first impression to be? Are you looking for the “WOW” factor out of the gate? Could you be looking for the elegant, more classical look and feel? This is the most personal part of the process. You want to ensure that this first impression reflects your business appropriately.
Professional
Do the images on your site look professional? Are the colors you’ve chosen proven to work together and are generally acceptable to be together? Are the fonts going to show up as intended on all computers and in different browsers? Was it spell checked? Is the layout appropriate for my business? You’d be surprised how many companies go for what we call the “Carnival” approach. Things spinning, popping out at you, talking to you, playing music for you and a host of other really cool and funky things that could overshadow your message or even annoy your potential customer.
We think the message and the look and feel should reflect you.